Step 1 · The data
What Studio System gives us.
Studio System (owned by Nielsen) is the database every studio, agency, and production company uses to track every film and TV project. When we pull from it, we get a clean list of every project happening — with the people attached and the timing we need.
| What we see | Why it matters |
|---|
| Every project in development | From "first announced" all the way through "now shooting" — we see them before they're public. |
| Genre, logline, role types | So we can filter to projects Alexis actually fits. |
| Budget tier | So we know if the role pays, and if it's likely to need a star name. |
| Shoot dates & locations | So we only pitch projects Alexis is actually available for. |
| Casting director attached | The most important field. The CD decides who gets in the room. |
| Director, producers, financiers | So we know who else has weight on casting decisions. |
| Cast already attached | So we don't pitch a role that's already been filled. |
| Timeline (when each thing happened) | So we know when the CD got attached — that tells us if it's the right moment to pitch. |
Plain English: we get a complete list of every project in Hollywood, who's casting it, who's already attached, and when each thing happened. That's the input. Everything else we do is built on top of this.
Step 2 · The cost
What it costs to access.
Studio System is a paid subscription — it doesn't have a free version. They publish three pricing tiers:
Recommended to start
Individual
$275/mo · billed annually
One seat. Includes 7-day free trial. Plenty for v1 — we use it to build the project list and CD list. Total ≈ $3,300/year.
If we add Alexis's manager
SMB
$250/mo per seat · 2–10 seats
Volume discount. Useful if Alexis's manager wants their own login to look things up.
Defer for now
Enterprise
Custom · "contact us"
10+ seats and bespoke data feeds. Not needed until Alexis is doing dozens of projects a year.
Recommendation: start with the Individual tier and the 7-day free trial. ~$275/mo all-in. We can confirm everything works, build the v1 list, then upgrade only if needed.
Step 3 · The intent signals
The four moments that matter most.
Most outreach fails because it's mistimed. A casting director gets a hundred pitches a week — what gets read is the pitch that lands at the exact right moment. These are the four moments where Alexis's pitch is most likely to land:
Signal 01 · Highest priority
A casting director just got attached to a project
This is the magic moment. The CD is building their list right now — usually in the first 1–2 weeks after they're attached. If we pitch in that window, we're early before the list locks. Studio System tells us exactly when this happens.
Signal 02 · High priority
A project just moved into pre-production
Pre-production is when casting actually starts. A project sitting in "development" for years suddenly becomes real. We catch the transition and pitch within days.
Signal 03 · High priority
A project that fits Alexis's archetype, with no female lead attached yet
If Studio System shows the role is open, the role fits her, and casting is happening — that's a clean pitch. If the role's already filled, we skip.
Signal 04 · Medium priority
A casting director who has historically cast Alexis-like talent
Some CDs cast theatre actors. Some CDs cast model-to-actress crossover talent (Cara Delevingne, Emily Ratajkowski, Suki Waterhouse type roles). The data tells us who's in column B — those CDs are 10× more likely to respond to Alexis than the average. We prioritize those CDs across every project they touch.
The shift: most managers chase projects. We chase the people who repeatedly cast Alexis's archetype — and let projects flow through those relationships over time. CDs are a persistent target list (~500 working ones); projects rotate weekly.
Step 4 · How it works
The system, in five steps.
01
Pull the data every week. Every Monday we pull the latest Studio System data — every active project, every CD, every recent change. We also pull daily from the trade press (Deadline, Variety, Hollywood Reporter) to catch anything that broke between exports.
02
Filter to projects that fit Alexis. Wrong genre, role already filled, budget too small, timing conflicts — we drop those. About 3,000 active projects becomes ~150 fit projects after this filter. Those are the ones we actually look at.
03
Map to the right people. For each surviving project: the casting director (#1 target), then director, then producer if there's a warm path. We score each one by how reachable they are — past collaborations, mutual industry contacts, archetype-match.
04
Send specific, personal pitches. No generic blasts. Every message references the actual project, the specific role, why Alexis fits, and includes her reel and availability. The pitch goes from her management — Alexis approves the voice and template before anything goes out.
05
Track everything, learn what works. Every reply, every audition request, every booking gets logged. After 4–6 weeks we know which CDs respond, which pitch angles work, which project types convert — and we get sharper every week.
Step 5 · What to expect
The numbers.
Working backwards from the goal — more auditions for the right roles. These are realistic numbers based on industry baselines:
~500
Casting directors at her tier
~150
Fit projects per month (post-filter)
~200
CDs we touch per week
5–10%
Reply rate (industry baseline)
5–10
Audition requests per month
10×
Volume vs. one-manager workflow
Honest timeline
- Wk 1Setup. Sign up for Studio System, pull first export, build the ~500 CD list, score them on archetype-match. 20-min call with Alexis to lock genre, role types, exclusions, availability.
- Wk 2First batch ready. First 50 fit projects mapped to CDs. Pitch templates drafted. Alexis reviews and approves the voice + target list before anything goes out.
- Wk 3Outreach goes live. First wave of pitches. Daily trade-press monitoring on. Replies start landing within days.
- Wk 4–6First audition requests. The funnel data starts to show what's working. We tune scoring + pitch templates based on real responses.
- Mo 2+Compounding. Each warm CD relationship pays out across every fitting project for years. The graph gets more valuable every week.
What this is not: a magic machine that books movies. Casting is a relationship business and Alexis still has to deliver in the room. What this is: a way to make sure she's in the room for 5–10× more of the right projects than she would be otherwise — and that the rooms she's in are the ones most likely to want her.